Accenture and MTN have embarked on a Proof-of-Concept to test the capabilities of Open Radio Access Network (ORAN) solution to improve customer experience and optimise costs. There were two successful trials completed in South Africa and Nigeria in the live network.  

Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an omnichannel strategy to reach consumers wherever they are, says Gareth Paterson, Director of Client Strategy at NIQ and GfK (an NIQ company) in South Africa. 

You don't have to be an avid Checkers shopper to admit that Checkers is killing it in the marketing game lately. It is quickly becoming the new It-girl in South African brand marketing. That is why we decided to take a look at some of its best recent campaigns, in hopes of learning something. 

Liberty Two Degrees (L2D), a member of the Standard Bank Group, has been recognised at the 2024 South African Property Owners Association (SAPOA) Awards for showcasing innovative excellence for its Level 2 Net Zero Waste achievement under SAPOA's Innovative Developments category.

Cotlands has announced the successful conclusion of its 80^th Annual General Meeting (AGM), held virtually on Tuesday, 10 September. The AGM included a fireside chat with Brent Lindeque, keynote addresses by Marcelle Arnold (Chairperson) and a presentation of the CEO report from Nozizwe Dladla-Qwabe, Cotlands' Acting CEO. 

Contiki has launched its latest global campaign, encouraging travellers to 'Switch Up Their POV (Point of View)' by exploring the world with the youth travel experts for 18 to 35-year-olds.

Digital production company Pint Size Media has announced that it has proudly marked its 10^th anniversary in September. Over the past decade, the company has grown from a small startup, producing video and audio content with its in-house team of two and growing to work with a professional team helping companies tell their stories through video and audio. 

iSchoolAfrica has announced that its Disability and Inclusion Programme has been shortlisted for the 2025 Zero Project Award. Out of a competitive pool of 522 nominations from 90 countries, the programme has successfully advanced through the first round of peer review, securing a place on the #ZeroCall25 shortlist of 150 solutions.

As businesses adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations, says Xander Barnard, Managing Director at The Messenger Network. 

The world of marketing is always growing, and the way we market has also changed. Using A-list celebs to promote your brand has faded away, and now people want real everyday people or influencers who they trust. But which is the best for your social media marketing strategy? Read on to find out more about User-Generated Content (UGC) creators and influencers.