In 2025, we have a growing ecosystem of Gen-AI tools, including ChatGPT, Claude AI, Perplexity, Gemini, Grok, and DeepSeek R1 — with innovations emerging regularly. For public relations professionals, marketers and advertisers globally, these tools present both unprecedented opportunities and significant challenges, says Matias Rodsevich, Founder and CEO at PRLab. 

PinkDrive NPC has appointed Samantha Graham-Maré, the Deputy Minister of Electricity and Energy, as its latest ambassador. Graham-Maré, a two-time breast cancer survivor, brings both professional leadership and a deeply personal perspective to this role, further strengthening PinkDrive's mission to fight cancer through awareness, education and early detection.

What is digital PR and how does it differ from traditional PR? You might be surprised at what it entails. Saads Abrahams from media update explains what digital PR is and why it's not just another buzzword.

ExpoGuys has received an Excellence in Sustainability Certificate at the AAXO Roar Awards ceremony, held at the Johannesburg Expo Centre on Thursday, 27 March. Hosted by the Association of African Exhibition Organisers (AAXO), this year’s awards celebrated the resilience and innovation shaping the future of the African exhibition industry.

PRLab has announced that the SaaS PR Summit 2025, an industry event uniting global experts in SaaS public relations, communications and content, will be conducted virtually on Tuesday, 15 April, ensuring comprehensive access to leading global authorities within the sector.

Fossil fuels — coal, gas and oil — are the main drivers of climate change, leading to severe consequences for South Africa. The advertising and PR industry should be mindful of the enormous power it holds to make a positive move, by taking a stand against fossil fuel advertising, says Bradly Howland, CEO of Alkemi Collective. 

Reaffirming its commitment to education as a catalyst for long-term growth, Sappi has provided vital educational resources to schools in and around its communities neighbouring its mills and forestry sites as part of its 'Back to School' initiative.

Weber Shandwick has announced the appointment of Larry Khumalo-MacArthur as Managing Director and Market Lead for its Africa region. Based in Johannesburg, South Africa, Khumalo-MacArthur will lead the agency's operations across the continent.

On Sunday, 23 March, more than 50 ASEZ WAO volunteers gathered to remove invasive plants and trees at Golden Harvest Park in Randburg, Johannesburg. The initiative was held in partnership with Joburg City Parks and the City of Johannesburg Ward 101 Councillor, Ralf Bittkau. 

AI possibly replacing jobs has been the biggest topic of conversation ever since ChatGPT dropped. It has, understandably, caused some job anxiety in certain industries, including communication and PR. Joreke Kleynhans from media update evaluates whether ChatGPT and other generative AI tools can replace your PR skills.