Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

We're tired of the gatekeeping! It's time you know how to create one of the most valuable tools for your social media strategy. This guide is all you need to start setting up the content calendar of your dreams!

Some carefree members of the younger generations are only on social media for the vibes; they don't care who sees their posts. The rest of us desperately want everyone to see what we share. That is why we pile on hashtags, overlooking a simple trick … SEO works for social media too.

TikTok has announced that it launched a campaign titled '#TikTokDiscoverYourself'. Every search on TikTok brings users closer to their true selves, opening doors to new interests and, ultimately, unique identities. This journey of self-discovery is the driving force behind the latest campaign. 

The fourth annual South African Social Media Awards (SASMAs) has announced its nominees. The event took place at Kream in Mall of Africa, showcasing top influencers, brands and agencies that have significantly shaped the digital landscape. 

Social media strategies are without a doubt the key to online success. Even creators who seem to be winging it have a carefully planned content strategy. It’s important to keep your strategy evolving, though. That’s why you need to know how to spot the signs that it's time to revamp.

The MyTelescope Index has shown that a new trend is emerging in the digital landscape as social media users increasingly seek to delete their accounts, signaling a potential shift in user behaviour and engagement. 

The South African Social Media Awards (SASMAs) has announced that it is set for 2024. The awards are dedicated to honouring outstanding contributions from brands, influencers and digital tools that shape the social media landscape. The SASMAs recognise social media personalities who inspire, entertain and engage audiences across platforms. 

The 2024 Olympic Games have come to an end. We spent the last 16 days marvelling at the next-level skills and sporting abilities of the athletes. While we look back at the best moments of the last few weeks, we have to acknowledge the medal-worthy social media content of the 2024 Olympic Games.