Accenture and MTN have embarked on a Proof-of-Concept to test the capabilities of Open Radio Access Network (ORAN) solution to improve customer experience and optimise costs. There were two successful trials completed in South Africa and Nigeria in the live network.  

Go Spiritual India has announced that it launched a comprehensive suicide prevention and mental health awareness campaign on World Suicide Prevention Day. The campaign focusses on the transformative power of spirituality in addressing mental health challenges and preventing suicides, particularly among vulnerable populations such as senior citizens and the youth. 

Engen has announced that it officially welcomed four rugby legends as brand ambassadors, inviting rugby fans to join it in celebrating this exciting new chapter and to share in the joy of the game loved by so many. 

I believe that any communication that doesn't align marketing objectives with business objectives, doesn't decide how success will be judged and isn't driven by strategic decisions is nothing more than empty noise, says Caroline Smith, head of PR at Flow Communications. 

Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

Effie Awards South Africa has hosted a dialogue at Discovery HQ in Sandton, which is focussed on the evolving role of influencer marketing in achieving marketing effectiveness. Titled 'Beyond the Hype — Influencer Marketing and the Search for Marketing Effectiveness', it hosted discussions about strategic influencer engagement and its impact on brand growth and consumer interaction.

Dove Men+Care has announced the appointment of Springboks prop Ox Nche as its new brand ambassador. According to the brand, the partnership was officially unveiled at a launch event in Johannesburg on Tuesday, 10 September and marks a significant moment in the brand's journey to encourage South African men to embrace holistic self-care. 

Contiki has launched its latest global campaign, encouraging travellers to 'Switch Up Their POV (Point of View)' by exploring the world with the youth travel experts for 18 to 35-year-olds.

The 2024 Assegai Awards has announced the extension for entries. Adverting agencies and creatives are encouraged to note the extension date for the awards. The new deadline is Thursday, 12 September at the close of business.

The world of marketing is always growing, and the way we market has also changed. Using A-list celebs to promote your brand has faded away, and now people want real everyday people or influencers who they trust. But which is the best for your social media marketing strategy? Read on to find out more about User-Generated Content (UGC) creators and influencers.