PR is one of those industries that many people think they know; however, it is not just about throwing parties, spinning stories and dodgy politicians. PR is a necessity for brands and businesses to grow, but if you're just basing all of your PR knowledge on Samantha from Sex and The City, then darling, I am about to blow your mind!  

Envision Brand, a creative communications agency, has partnered with Marapong Funwalk, a community-driven initiative. The Funwalk will take place on Saturday, 28 December, at Callies Sports Grounds in Marapong, Dennilton, Limpopo under the theme '#EndGBV'. 

Vodacom has announced that it is offering new parents the chance to win up to R25 000 as part of its 'V-Up Summer' campaign. Vodacom says that its 'Baby Names' initiative encourages parents to choose a name for their newborn starting with the letter V from the Victionary — a collection of names, their meanings and origins created with the help of the nation on social media. 

LekkeSlaap has announced that Siya Kolisi, Eben Etzebeth and Dricus du Plessis have joined forces in its latest video campaign, titled 'Breaking Free'. The ad shows the athletes caught in a fictional disciplinary hearing after repeatedly sneaking out of their training camp to indulge in the comforts of LekkeSlaap accommodations.

Promoting an event successfully in South Africa requires tapping into the platforms where people are most active. With over 26 million South Africans actively using social media, this medium has become one of the most effective ways to connect with audiences, build excitement and drive attendance, says Dilshad Durani, a technology strategist and content creator at Alphanso Technology.

As 2024 comes to an end, brand and communication agency Penquin reflects on a year filled with achievements, innovative campaigns and client wins, says Neill Robertson, Client Service Director at Penquin. 

FNB eBucks has announced a collaboration with South African retailer PEP to offer customers 155 000 vouchers for Student Prince synthetic school shoes for 99c at any PEP store nationwide.

SPAR has announced that its 'A Christmas Like No Other' campaign brought thousands of meals to women and children in need. Through this initiative, SPAR and SPAR2U travelled across the country, spreading joy, warmth and festive cheer, while delivering R2-million worth of groceries and essentials.

The Association for Communication and Advertising (ACA), in partnership with the Media Diversity and Development Agency (MDDA) and the Economic Development Fund (EFD), has announced that it is offering four fully paid 12-month internships for recent graduates or matriculants looking to start an exciting and fulfilling career in advertising and communications.

HOT 102.7FM has announced that a final-year student at Stellenbosch University will be able to graduate and have her family by her side, thanks to the kindness of the station's listeners and its 'Hot Cares Christmas' programme.