Public relations can be tricky to understand. Some people equate the work with marketing, and others have a misconception of what the responsibility and purpose of a PR team is. Many people just assume that PR is meant to keep audiences happy. Here's why that is not the case.

Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

The world of marketing is always growing, and the way we market has also changed. Using A-list celebs to promote your brand has faded away, and now people want real everyday people or influencers who they trust. But which is the best for your social media marketing strategy? Read on to find out more about User-Generated Content (UGC) creators and influencers.

You don't have to be an avid Checkers shopper to admit that Checkers is killing it in the marketing game lately. It is quickly becoming the new It-girl in South African brand marketing. That is why we decided to take a look at some of its best recent campaigns, in hopes of learning something. 

Advice columns are a centuries-old concept that has greatly evolved since their origin. What originally dealt with formal topics like politics and science turned into personal questions about drama and skincare. As media digitised, the advice column was put on the backburner … or was it?

In the world of PR, your clients are everything. You need to make sure your current clients and their campaigns are the talk of the town, and you also need to keep growing your clientele list. One of the best ways you can achieve both is through having a social media strategy. 

Every PR campaign has a purpose and a message. Public relations professionals plan for months and months to achieve the campaign goals and get the message out there. But what happens when it is over? Do you just start planning the next one, or do you gather feedback?

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

For a while now, AI and how much it has developed has been the talk of the town. But this has also left creatives worrying about things like how it will affect their job, and how it can be used to help them enhance their work. But fret not because we have insights from Dr Mark Nasila on all things marketing, Africa and AI!

Whether you're a freelancer trying to break into email marketing or a candidate for an email marketing job posting, this short article was written to help you write better marketing copy. Scroll on to find the tips you need to make your emails convert.