The theme for the 2024 SASMAs is, 'My World, My Story!'.

The theme aims to invite participants and audiences alike to reflect on the powerful stories shared through social media — stories that connect us, shape our worldviews and drive change. The theme will resonate throughout the event, from the branding to the awards ceremony, providing a cohesive and meaningful experience for all attendees, according to the awards.

The awards say that the 2024 ceremony promises to be more exciting than ever with a stellar panel of judges, including industry heavyweights like:

  • Kutlwano Radebe
  • Nicole Capper
  • Hope Malatsi, and
  • Tinashe Kembo.

The awards add that these judges will carefully evaluate entries across various categories, ensuring that only the best campaigns, individuals and digital tools are celebrated.

The awards say that #SASMA24 will not only highlight the best in the industry but also foster connections and collaborations among the leading voices in social media. In addition to the awards ceremony, the 2024 event will feature a series of engaging activities, including a Golf Day with stakeholders, further cementing the SASMAs as the premier event in the social media calendar.

"Mark your calendars for Friday, 16 August, when we will unveil the announcement of #SASMA24, the trailblazers who are setting new benchmarks in social media excellence. Stay tuned for more updates and be part of this extraordinary celebration of creativity, influence and digital innovation," the awards conclude.

For more information, visit www.sasma.co.za. You can also follow the SASMAs on Facebook, LinkedIn, or on X

*Image courtesy of contributor