Razor PR, an African Public Relations and Communications agency, has announced the appointment of Ima Peter as Deputy Managing Director, effective Sunday, 1 February.
A senior leader in reputation management and strategic communications, Peter draws on more than 20 years of experience advising public and private sector organisations across Africa. Her appointment aims to reflect Razor's continued focus on strengthening senior leadership as the agency evolves to meet increasingly complex reputational, stakeholder and risk environments, says the agency.
Peter previously served as Head of Corporate and Business Unit Director at Razor — part of the Up&Up Group — where she led multi-market, integrated communications strategies for local and global brands operating in highly regulated and reputation-sensitive sectors, adds the agency.
In her new role, Peter will support the agency's overall strategic direction, talent development and client leadership. In addition, she will have a strong focus on bolstering Razor's crisis communications function, says the agency.
"Ima's appointment marks an important milestone for Razor as we look to the future of the agency," says Sharleen James, Managing Director of Razor PR. "She is an exceptional strategist and trusted advisor, with an unparalleled depth of experience in reputation management across Africa. Her leadership will be instrumental as we continue to grow our crisis, corporate and strategic advisory offering."
With expertise spanning reputation management, executive profiling, thought leadership, stakeholder engagement and digital storytelling, Peter aims to focus on narrative leadership, trust building and long-term reputational value, adds the agency.
Beyond client work, Peter is a committed advocate for the communications profession. She serves on the board of the Public Relations and Communications Association (PRCA) network in Africa, and is a regular industry speaker, moderator and lecturer. She has also served as a judge for Smarties South Africa (MMA | Marketing and Media), Provoke Media and other industry awards, concludes the agency.
For more information, visit www.razorpr.co.za. You can also follow Razor PR on LinkedIn.
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