"The refreshed corporate
identity has been modernised and really encompasses what we stand for as a
project," says Elain Vlok, Manager at the Clover Mama Afrika Trust. "'Ukwakha
Isizwe,' meaning 'building and nurturing a nation' is at the heart of
what we strive to do."
"The new logo is a refreshed
and revitalised version of the previous logo, as it is still built around
the image of a strong, fearless and empowered Mama Afrika, which embraces the
project's narratives and African roots," adds Vlok. "The logo refresh
marks a significant milestone in our journey as South Africa's most awarded
corporate social investment (CSI) project, Clover Mama Afrika has set the
benchmark for sustainable community development."
Vlok adds that the logo
demonstrates the project's essence of serving communities, embracing
creative expression and focusing on skills development.
"I am proud to introduce our
reimagined logo, which provides additional inspiration to continue to work hard
and strive to uplift and empower women in rural communities. We have come
incredibly far as a project and walked a long, and at times tough road with our
Mama Afrikas, who put their heart and soul into the centres, their communities
and themselves, improving and bettering themselves every chance that they get," says Vlok.
"This refresh honours the rich legacy of the initiative while ensuring that its
brand remains modern, impactful and aligned with its ongoing mission to uplift
and equip underprivileged women, individuals and communities across South
Africa. Through this evolved identity, Clover Mama Afrika continues to inspire,
innovate and drive meaningful change for generations to come," concludes Prof
Vlok.
For more information, visit www.clovermamaafrika.com. You can also follow Clover Mama Afrika on Facebook, or on X.
*Image courtesy of contributor