Mediatech Africa has long been known for high-end film, studio, broadcast and live production technology. But the way content is produced and consumed has changed significantly since the show last ran in 2019. Short-form video, podcasts, live streaming, online learning and in-house brand content are now part of everyday business and communication, says Mediatech Africa.

Simon Robinson, Expo Director of Mediatech Africa, says, "The content landscape has shifted. While film and broadcast remain core to the show, we're seeing strong growth in creators, educators and corporate teams producing their own professional content. The Content Creation sector reflects that change and brings a new and expanding audience to Mediatech."

The sector focuses on professional yet agile production tools for marketers, podcasters, educators, corporate teams, YouTubers and digital creators. It highlights compact cameras, lighting kits, mobile production gear, streaming tools and creator-focused audio solutions built for efficient workflows without full studio infrastructure, adds the company.

RØDE is a global leader in creator technology, designing audio and video solutions for modern content production. Designed and engineered in Australia, RØDE products are trusted worldwide for their performance, reliability and practical design.

Jason Sutherland, Marketing Manager at RØDE SA, says, "RØDE is proud to sponsor the Content Creation sector at Mediatech Africa 2026. The creator economy in South Africa continues to grow and professionalise. We believe it is important to support platforms that bring together technology and talent while developing industry collaboration."

"As a brand focused on delivering accessible professional audio and video solutions, this sector aligns naturally with our commitment to empowering local creators at every level. We look forward to showcasing the breadth of the RØDE ecosystem, from wireless microphone systems to integrated video production solutions, and engaging directly with the community," adds Sutherland.

The Content Creation sector is expected to attract marketers, digital agencies, educators, podcasters, influencers and in-house production teams looking to produce professional content efficiently and at scale, concludes the company.

Mediatech Africa 2026 takes place from Tuesday, 30 June to Thursday, 2 July at the Kyalami Grand Prix Circuit in Johannesburg, South Africa. Individuals are encouraged to register to attend here.

For more information, visit www.mediatech.co.za. You can also follow Mediatech on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor