The campaign features a series of images and videos captured at sunset, when the position of the sun and surrounding shadows combine to form the silhouette of a Corona bottle. A chalk outline of the bottle's label completes the visual effect, with no computer-generated imagery used in the production, says the brand.

According to the brand, the installations were created through planning and timing to coincide with the setting sun, allowing the effect to appear briefly before disappearing as daylight faded.

The campaign forms part of Corona's broader positioning around encouraging people to spend time outdoors and engage with natural environments, confirms the brand.

Brand Team  

  • Vaughan Croeser — Vice President Marketing at SAB  
  • Melanie Nicholson — Head of Brand at Anheuser-Busch InBev
  • Tongai Jinda — Marketing Manager Corona at Anheuser-Busch InBev 

Agency Information: Boundless

  • Roanna Williams — Chief Creative Officer 
  • Fran Luckin — Chief Creative Officer
  • Felix Kessel — Executive Creative Director
  • Alexa Craner / Roanna Williams — Art Directors
  • Felix Kessel / Fran Luckin — Copywriters
  • Lauren Dixon-Paver — Social Art Director 
  • Lara Bayley — Agency Producer
  • Paul Jackson — Chief Executive Officer
  • Zimkhita Sokanyile — Business Unit Director
  • Tsholofelo Bodibe — Account Director 
  • Stuart Walsh — Chief Strategy Officer

Production Information

  • Photographer — David Prior
  • Experience Designer — Control A 
  • Public Relations / Influencer — CSA 

Post Production Information

  • Post Production Facility — Tessa Ford Post  
  • Editor — Joe De Ornelas   
  • Grader / Colourist — Nic Apostoli
  • Online Artist — Gui Felix   
  • Post Producer — Mandy Biart

Audio

  • Music / Final Mix — Audio Militila

Media

  • Media Strategy and Buying — Dentsu

For more information, visit www.boundless.global. You can also follow Boundless on LinkedIn, or on Instagram.

*Image courtesy of contributor