In line with the overarching campaign aimed at celebrating a feeling of greater cultural authenticity while on holiday, this series of OOH artworks has been developed by nine local artists who've created typographic treatments of their home cities and countries, says the partnership.

Each artist has drawn on the signage, landmarks and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique, adds the partnership.

The series aims to anchor Airalo's, 'Connection Means The World' campaign, which reframes connectivity as the gateway to authentic travel. With an Airalo Unlimited data plan, travelers have the opportunity to stay connected from the moment they land. The artwork aims to make that idea visual: each destination, rendered in its own unmistakable style, says the poartnership.

"Every destination has a feeling that locals understand instinctively, and visitors spend a whole trip chasing," says Paulo Leone, Senior Director, Brand at Airalo. "We wanted to capture that, which is why we didn't design this campaign in a studio, but handed it to each artist to showcase their home in a visual language unique to each place."

"Connection, for us, has never just meant an internet signal. It means feeling truly connected, instantly, and that's exactly what we want every Airalo traveler to feel," adds Leone.

"The joyful, colourful typographies, inspired by local designs and heritage, celebrate the diverse destinations and the feeling of being authentically connected and immersed where you are," says Viv Greywoode, Head of Design at Stink Studios.

The artwork for the print and digital OOH executions has been designed by Shun Sasaki (Tokyo), Bouk Ra (Paris), Adam Carter (London), Jon Contino (New York), Yeti Iglesias (Mexico), Dohee Kwon (Thailand), Laeticia Schwendi Dhah (Morocco), Ale Santos (Madrid) and Camilla Falsini (Rome). 

Each artist has a unique style or specialism — from hand-lettering and typography to graphic design and experimental illustration. The artwork riffs off classic signage, iconic local landmarks, figures and bar cultures; always aimed at celebrating the recognisable, visual language of destinations through rich symbolism and references which reflect a city's character, says the partnership.

In this way, the OOH is inspired by and aims to be infused with local craftsmanship and architecture, which invites travellers to connect with culture for a truly authentic experience, adds the partnership.

The artwork (static and motion) will be displayed in key transport hubs, including airports and train stations, as well as Uber booking platforms and social channels, says the partnership.

Running for 14 weeks across the summer, the OOH will aim to support the broader campaign running across television, video on demand, digital, audio and social channels in the United States, Canada, United Kingdom, Italy, Germany, France, Brazil and Mexico, concludes the partnership.

For more information, visit www.stinkstudios.com. You can also follow Stink Studios on LinkedIn, X, or on Instagram.

*Image courtesy of contributor