Showmax won Silver for the Creative Team of the Year and was the most awarded streamer, taking home seven Golds, after relaunching in February 2024 in partnership with Comcast's NBCUniversal and Sky, says the group.
The M-Net Group says that MultiChoice, DStv, kykNET, M-Net, Mzansi Magic and SuperSport also took home Golds for the group.
"We've had an amazing year," says Yatish Narsi, MultiChoice’s Chief Marketing Officer. "We've relaunched Showmax, winning 2 Loeries in October, in partnership with one of the world's biggest entertainment companies, introduced the world's first mobile-only Premier League app and then added the PSL to it at no extra cost to subscribers, SuperSport delivered an incredible Olympics campaign, kykNET earned MultiChoice's third International Emmy nomination in three years for Die Brug and Mzansi Magic's Shaka iLembe became the most awarded drama series in the history of the SAFTAs."
"As the biggest investor in Africa's film industry, our content has been starting conversations all year — and I can't think of a more fun job than figuring out how to broaden those conversations," adds Narsi.
Narsi thanked the broader marketing team as well as all the agencies they collaborated with on the winning work, including Birthmark, Clearwater, Ninety9 Solutions, Red Pepper Pictures, S2 Multimedia, Studio Zoo, T+W and The Kinetic.
"As nice as awards are, we have to appreciate that we are still in the business of subscribers. But what this success does demonstrate, is the immediate return on our efforts to rebuild and reposition ourselves as the most loved entertainment brand. More importantly, it’s about ensuring that everything we do at MultiChoice is best in class, building the belief that our best days are still ahead of us," concludes Narsi.
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*Image courtesy of contributor