All social media content creators anxiously await that first viral post. They plan around trending audios and aesthetics, all while designing the perfect mood boards for their content.

A viral post can only do so much for your social media presence. However, if you use it as a stepping stone, you'll see more sustainable results in the long term.

So, how do you utilise a viral post to its full extent?

media update's Joreke Kleynhans lays out your next steps for when that day arrives.



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If you’re struggling to plan or strategise for social media, our article, How to Create a Content Calendar In Five Steps is for you!

*Image courtesy of Canva 

**Sources used include LinkedIn