White Square International Festival of Creativity has announced the winners 2026 — projects that are shaping the future of marketing, branding, advertising and communications on a global scale. This year, the Festival received 1 115 entries from 40 countries across Europe, North and Latin America, the MENA region, Asia, Africa and beyond.
The diversity and international reach of the entries aimed to confirme White Square's role as a global platform for recognising outstanding creative achievements and fostering the exchange of ideas that drive the industry forward, says the festival
The entries aimed to demonstrate the power of strategic thinking, creative excellence and innovation, reflecting the industry's most relevant trends and the growing impact of communications on business, culture and society. White Square 2026 sais it aimed to bring together ideas that inspire, challenge conventions and set new benchmarks for brands around the world.
White Square 2026 says its entries were evaluated by eight international jury lineups: Branding Jury, Marketing and Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury, Clients Jury and Grand Jury.
White Square Jury 2026 included recognised representatives of the global creative industry from more than 45 countries, award winners from creativity and effectiveness festivals, and authoritative practitioners who aims to shape industry standards in various regions of the world, says the festival.
White Square Jury evaluates entries through the lens of strategic, cultural and technological significance. The primary criteria for evaluating competition entries were the creative idea and its execution. In effectiveness competitions, one of the key indicators was the effectiveness of creative solutions, adds the festival.
Each jury lineup selected a Best of Contest entry. From among these outstanding projects, the Grand Jury — composed of the Jury Chairmen — selected the Grand Prix of White Square 2026, says the festival.
Jury members highlighted the high standard of this year's entries and emphasised the intense level of competition across all categories. Selecting the winners required in-depth professional analysis, thoughtful discussion and rigorous evaluation, adds the festival.
The winners of White Square 2026 aim to represent a new generation of work where bold ideas meet strategic precision, outstanding craftsmanship and proven effectiveness. These are projects that not only capture attention but also create lasting value for brands, influence markets and set new directions for the industry, says the festival.
The winning entries aim to do more than reflect current trends — they help define them.
Winners of White Square Festival 2026
According to the festival, winners include, but are not limited to:
- Grand Prix: Whiskas® loCATor, agency Ogency / Jam / CITIX and Dalah's Spoiler Billboard, agency VML Thailand
- Best of Contest — Creative: 'For Winning Tomatoes, It Has To Be HEINZ', Heaven&Hell.
- Best of Contest — Marketing Services: Humanity Chain, Progression CA.
- Best of Contest — Media: 'Whiskas® loCATor', Ogency / Jam / CITIX.
- Best of Contest — Craft: 'The Wings of Love', Zebra Hero.
- Best of Contest — Mass Media: 'Labyrinth', Voskhod, and 'SOS Songs', Binder.
- Best of Contest — Efforts and Achievements: 'Dalah's Spoiler Billboard', VML Thailand.
For more information, visit www.whitesquare-festival.com. You can also follow White Square on Facebook, LinkedIn, or on Instagram.
*Image courtesy of contributor