To be a successful PR pro, you need to be
more than just good at it — you have to be
great!
media update's Saads Abrahams breaks down the key skills that will make you a PR pro.
Communication
You're going to be
communicating constantly with many
different people. So, make sure your communication skills,
both verbal and written, are
flawless!
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Networking
From stakeholders to clients — you need to
create and nurture these relationships!
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Media relations
PR pros need to know how to:
- pitch a story
- create and maintain media relationships
- organise press conferences
- handle a media crisis, and
- follow trends in the media.
via GIPHY
Crisis management
You need the ability to
remain calm and handle a crisis in a
swift and
professional manner.
via GIPHY
Adaptability
Be able to
adapt to any situation that hits and make it
work for you and your client.
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Creativity
Competition is everywhere! So creativity is
essential if you want to stand out.
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Research and analytics
Researching and analysing data are the
backbone of
successful PR campaigns!
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An eye for detail
PRs have their hands in many pots — so to be successful, you need to be able to
pick up on any flaws!
via GIPHY
What key skills do you think every PR pro needs? Let us know in the comments section below.
*Image courtesy of Canva**Information sourced from The PR Girl Manifesto and LinkedIn